Let’s be honest: headlines can be overhyped. Some copywriters probably believe that their prospects are extremely dumb. Of course that is not the case.
Imagine the headline for this post would be: This simple copywriting technique instantly improves all of your headlines! It lacks proof. Sounds like an overhyped scam.
Just by adding a question mark at the end, I made the headline sound “softer” and more believable. It adds intrigue and is almost impossible to ignore. The reason for that: Once you are asked a question, your brain searches for an answer. Having a question unanswered can feel like torture, like an itch you can not scratch.
Please test this idea and let me know what you think of it. Until you do, I want to invite you to my newsletter in which I discuss copywriting & marketing, like I did today. Will my newsletter be helpful to you? Try it yourself!