One of the most famous direct marketing education books is ‘The Boron Letters’ by Gary Halbert. I hope you have already heard of this gem and read it. If not, read on, I’ll show you how you can get them for free.
While reading, I noticed a short passage at the end of chapter 9. Something about it made me stop and think about it. In just a few words Halbert revealed the open secret for unlimited content ideas.
It’s such a simple concept, you might be tempted to ignore it. It would be a shame because its wisdom and usefulness is undeniable.
“Know this: Ideas breed other ideas.”
Kind of disappointing isn’t it? The secret to great ideas is… ideas? And if you think about it, it couldn’t be more true. I mean this idea of Halbert gave ME the idea to share and expand on this idea. Furthermore, while writing this post, I got another idea for a new post.
It’s like a snowball that is rolled down a hill. The little snowball turns into a massive sphere. Somehow our brain does the same thing, when we are creating content. All you need is a little snowball. Consuming great content (can be totally unrelated to your subject) is the snow that makes the snowball bigger, when it’s rolled down (when you actually flesh out the idea, think about it, talk about it, write about it).
By the way this totally makes sense. The way I understand it: Our brain works like a giant mind map. Our brain’s job is to connect all information we get – this also includes ideas. Ideas are connected to new ideas, which are connected to new ideas.
Ok enough talk, by this point you should have gotten the concept. A valuable starting point for top-tier copywriting and marketing ideas are ‘The Boron Letters’. If you have already read them, I encourage a re-read. I am sure you will find at least one valuable idea you overlooked last time.
This guy has put all of The Boron Letters in order for free, so check out his website: morgancrozier.com/boron-letters