The following copywriting and marketing idea I read from an A-List Copywriting might now be for you if…
- you are afraid of being honest to your customers
- your wallet is empty and you need a sale to survive next month
- the only thing you are focused on are conversion rates and sales
Actually, the following tip is only used by a few courageous marketers, even though it is so simple even a brain-dead zombie could use it to attract higher quality customers.
David Deutsch says that by telling who should not buy your product, you turn away unqualified prospects, who wouldn’t have bought from you anyway. On the other hand, qualified prospects appreciate your honesty and buy more from you.
That way you might now attract the most amount of customers but the quality of customers will be a lot higher. Also, I observed Ben Settle doing this when promoting his monthly newsletter, or for instance in his sales letter for his elBenbo Press book (just look at his sales page). He always emphasizes that it requires thinking, that it isn’t easy, and more.
If you are ready to work hard, use your brain and time, then I would recommend to subscribe to my daily marketing & copywriting newsletter. However, if you are lazy and think AI will do all the work for you, I recommend looking for a different newsletter.