David Deutsch

Confused copywriters need to use the 1x3x3 formula

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I promise it has nothing to do with maths. Instead, this ‘focus formula’ is based on the basics and fundamentals of direct response copywriting. It is proven to work because every single successful copywriter is using that formula somehow – probably unconscious.

Also, A-List Copywriter David Deutsch, who has over $1 billion (yes billion, that’s 1,000 million) in success stories from clients teaches this 1x3x3 focus formula.

Using it will instantly improve your writing. Having a structure like the 1x3x3 focus formula, makes your writing clear and concise, so that even a brain-dead zombie would understand you and more importantly: BUY from you.

Let’s get right into it:

The 1x3x3 focus formula. Answer these three questions before writing a word of copy.

  • What’s the 1 thing your prospect should do or believe?
  • What are 3 reasons they should do or believe it?
  • What 3 proof elements support each of those reasons?

This formula is tied to the fundamentals of copywriting that sells.

Your copy should have ONE call to action.
Your copy should sell benefits.
Proof is the most important element in your copy. (The world’s greatest copywriter Gary Bencivenga agrees. Read my last post to find out what he says about proof.)

To be honest, if you read this post again, you’ll notice that I used this formula on you. Here are my notes:

What’s the 1 thing your prospect should do or believe?
Use the 1x3x3 focus formula.

What are 3 reasons they should do or believe it? Proof for that?

1. Proven to work – uses fundamentals of copywriting: One cta, benefits, proof.
2. David Deutsch said so – A-List Copywriter, with over $1 billion in success stories.
3. Improve your writing – having a formula before makes writing concise.

Before you go on: follow David Deutsch on Twitter/X. His content is mind-blowing. He truly is crazy for sharing all this knowledge for free. And he posts daily.

Not following him would be a disservice to your copy skills. Click here for his Twitter.

Only for courageous copywriters

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The following copywriting and marketing idea I read from an A-List Copywriting might now be for you if…

  • you are afraid of being honest to your customers
  • your wallet is empty and you need a sale to survive next month
  • the only thing you are focused on are conversion rates and sales

Actually, the following tip is only used by a few courageous marketers, even though it is so simple even a brain-dead zombie could use it to attract higher quality customers.

David Deutsch says that by telling who should not buy your product, you turn away unqualified prospects, who wouldn’t have bought from you anyway. On the other hand, qualified prospects appreciate your honesty and buy more from you.

That way you might now attract the most amount of customers but the quality of customers will be a lot higher. Also, I observed Ben Settle doing this when promoting his monthly newsletter, or for instance in his sales letter for his elBenbo Press book (just look at his sales page). He always emphasizes that it requires thinking, that it isn’t easy, and more.

If you are ready to work hard, use your brain and time, then I would recommend to subscribe to my daily marketing & copywriting newsletter. However, if you are lazy and think AI will do all the work for you, I recommend looking for a different newsletter.